McCormick has launched a brand-new design for its core, red cap branded products for the first time in nearly 40 years.

The company, which manufactures, markets and distributes spices, seasoning mixes, condiments and other products to the entire food industry, said the new bottles 'address a desire to buy and cook with the freshest herbs and spices'. Print Pouch

McCormick Launches New Design For Core Herbs And Spices Range | ESM Magazine

McCormick says the brand's new signature 'SnapTight' lids will assure home cooks that their bottles are closed tight, locking in flavour and freshness between use.

McCormick added that the new bottles are made from a 50% post-consumer recycled (PCR) plastic as it also seeks to meet its environmental commitments while listening to consumer feedback.

The company has noted that clear label designs showcase the transparency and quality of McCormick's herbs and spices.

McCormick claims the new bottling process draws out excess air during filling, reducing the amount of oxygen inside. This process helps seal in flavours and keeps herbs and spices fresh for longer.

Read More: McCormick & Company Posts 3% Sales Growth In FY 2022

"Our new bottle redesign is not only a milestone celebration for the brand, but for our home cooks as well," said Nikki French, group vice president marketing for NA Consumer at McCormick.

"These changes deliver a new standard when it comes to our passion and continued pursuit of flavour."

The new bottles have begun to roll out in the US, and the transition will continue over the year for all McCormick red cap products.

This includes the most essential herbs and spices, such as cinnamon, garlic powder, paprika, parsley, and crushed red pepper.

Enjoy the most important stories from the world of European grocery retail, curated for you by our team of experts every week

Thanks! please check your email to confirm your subscription.

Something went wrong, please try again.